top of page
Group 76391.png
Group 76353.png

Project Overview

Swap is a mobile application designed to provide users with a convenient and enjoyable shopping experience for second-hand clothing and accessories. The app aims to bridge the gap between thrift stores and potential customers by offering a wide range of affordable and unique items. It serves as a platform for thrift store owners to showcase their inventory and for users to discover, browse, and purchase pre-loved fashion items.

Value Propositions

Group 76354 (1).png
Group 76353.png

Problem Statement 

The current shopping landscape lacks a convenient and sustainable solution for individuals seeking affordable and environmentally friendly fashion options. Traditional retail stores often offer expensive, fast fashion items that contribute to excessive waste and exploitation of resources. Furthermore, the process of discovering and purchasing second-hand clothing from physical thrift stores can be time-consuming and limited in terms of available choices. Uninformed people are not very open to the idea of thrifting and second hand shopping.

Group 76355.png

The bigger Problem.

Group_76356-removebg-preview.png

Fast fashion is detrimental to both individuals and the environment.

Group 76357 (1).png

Why Thrift?

Group 76340.png
  • Thrifting is more sustainable as it reduces the demand for new clothing production, which is resource-intensive and polluting.

  • Thrifting extends the lifespan of clothing, preventing items from ending up in landfills and reducing textile waste.

  • Thrifting can foster a sense of community by connecting like-minded individuals who appreciate sustainable fashion.

  • Thrifted items are often more budget-friendly, allowing individuals to save money and find quality clothing at lower prices.

Why Swap?

  • Swap allows users to browse and shop for second-hand items anytime and anywhere. It eliminates the need to visit physical thrift stores, offering convenience and accessibility to users.

  • Swap offer budget-friendly options for shoppers. Users can find quality clothing and accessories at significantly lower prices.

  • Swap-users can discover unique fashion pieces that are not easily found in mainstream retail stores.

Group 76341.png
Group 76353.png

Building the solution

Building a digital platform that gives potential buyers and sellers the opportunity to connect seamlessly. Creating a user-friendly interface that connects individuals with a curated selection of quality second-hand clothing and accessories. The app prioritizes user experience, empowering users to discover unique fashion finds, contribute to a circular economy, and make environmentally conscious choices.

Understanding the user and their user stories.

Group 76360.png
Group 76359 (1).png
Group 76362.png
Group 76361.png
Group 76363 (1).png

Design Process 

Group 76364.png
Group 76365.png

Empathize

User Interviews

In this phase of the project I conducted User Interviews with 5 participants as a Qualitative Analysis method to understand the user preferences, needs, and pain points related to online thrifting, as well as gather suggestions for improving the app's user experience. Participants were selected based on their interest in sustainable fashion, affordability, and unique style expression.

1. How frequently do you shop for second-hand clothes and how were those experiences for you?

2. What are the most important factors that influence your decision to purchase a pre-owned item like clothing?

3.What are your concerns when you have to use a pre-owned item specifically pre-used clothes?

4.How can you trust someone when you buy used clothes from them?

5. What are your main checkpoints when you buy clothes online?

6. What features would you like to see in a thrift store app?

INTERVIEW QUESTIONS

User Statements 

Group 76365 (2).png

I discard a portion of my wardrobe, once a year. mostly the regular clothes or shoes that are not being used by me so much

I think price is an important factor pre-owned items are generally less expensive than new items

I love shopping for second-hand clothing! I usually go to thrift stores on Instagram.

It can be frustrating when you can't find the item you are looking for

If the item is truly unique in style, design or so I might consider buying such Pre owned item.

The most important factors for me would be the condition of the specific clothing item and how maintained it is.

Affinity Mapping

Affinity mapping exercise was conducted to analyze and organize the data gathered from user interviews, This method allowed for the identification of common themes, patterns, and insights shared by the interview participants

USER NEEDS

PAIN POINTS

Group 76365 (4).png

MOTIVATIONS

DESIRES

Key Insights from the user interviews

Group 76366.png

People who wanted to get into thrifting were unable to do so due to the unavailability of dedicated online and offline platforms.

The main motivation for gen z to thrift was the affordability of the products and for millennials it was finding unique styles or some fancy product in the store.

The individual considers various factors such as the availability of sizes, pricing, reviews from previous buyers, and delivery time while shopping.

Some users may desire a more personalized shopping experience tailored to their style preferences, body type, and specific fashion needs.

In contradiction to the the thrill of finding the their unique styles, individuals hate the long exhausting and mindless scrolling in search for the right fit.

Social presence, ever-changing fashion trends, affordability and limited wardrobe space are the main drivers for people selling and buying pre-owned clothes.

Group 76367.png

Define

User Persona

In order to better understand the target audience and their needs, a user persona was created based on the insights gathered from user research. This persona represents a fictional but representative user who embodies the characteristics, goals, and behaviors of the app's intended users.

Group 3053.png

Empathy Mapping

Group 76367 (1).png
Group 76368.png

User Journey Mapping

The user journey mapping process was undertaken to visualize and understand the end-to-end experience of users interacting with the thrift store app.

User Senario

Rashi hast to go for a social event next week and is low on budget to buy a brand new fancy outfit. She heard from her friend about thrift stores selling partywear outfits at affordable price and decides to buy from an online thrift store.

Group 76370.png
Group 76371.png
Group 76372.png

Ideate

Mapping Task Flows


1. Purchasing an item

Group 76373 (1).png


2. Selling an item

Group 76375 (1).png

User Flows


Laid the user flow of the thrift store app, highlighting key screens, actions, and decision points that users encounter along their path to successfully browsing, purchasing, and engaging with second-hand items.

Group 76376.png

Site Map

Group 76377.png
Group 76378.png
Group 76379.png
Group 76380.png

Design

Design Concept


The design concept for the app UI revolves around the idea of a modern and sustainable fashion marketplace that combines elements of nostalgia and functionality. The Designs were curated keeping in mind the mental models of the user and engage Trust, Quality, Satisfaction, Quality, Price and Reward with in app features.
 

Design Differentiator 

Group 76380 (1).png

Onboarding Screens

Group 76381.png

The splash screen designed in a soft pastel theme illustration of swapping clothes and accessories sets the tone for the app’s design.

Onboarding screens introduce the users to the app's features, functionalities, and overall purpose that are divided into Discover, Collaborate, and Restore value propositions.

# The rule of the first
impression

Touch ID allows users to quickly and conveniently login into the app with their fingerprint. Instead of manually entering login credentials, users can simply place their registered finger on the Touch ID sensor,

Home Screen

People remember uncompleted better than completed tasks. The progress tracker in the profile tab wth the user level and scores gives the user incentive to level up.

#The Zeigarnik Effect

Group 76382.png

AI generated Shop The Look 

Personalized Recommendations:  AI algorithms analyze user preferences, past purchases, and fashion trends to generate personalized clothing pairings.
Increased Confidence: AI-generated clothing pairings can serve as a source of inspiration and guidance by presenting well-curated and visually appealing outfit combinations.

The time it takes to make a decision increases with the number of choices available.
Simplified Decision-Making: AI-generated clothing pairings streamline this process by presenting users with curated suggestions, by narrowing down the choices, users can make decisions more efficiently, saving time and reducing cognitive overload.

#The Zeigarnik Effect

Setting up personal profile

Setting up personal profile

Group 76383.png

 Allowing users to create personalized profiles and gives them a sense of ownership. Users can customize their profiles with avatars.

Shop profiles offer a platform for sellers to showcase their brand and establish their identity. By allowing customization options, such as shop avatar, vision, and descriptions, sellers can create a unique and memorable brand presence within the app.

Product Page

Group 76384.png

The product page is designed to have a seamless design focusing on the product image and quick access to action buttons.

The product page shows the seller profile to directly visit the seller's store.

Verification badges for Products from verified sellers and prices set within the suggested range.

View

Similar

Product 

Description

Review &

Ratings

Humans can’t hold much information in their short term memory at one time. The product, review and view similar tabs divides the long scroll data from a single unit into three tabs, this optimizes the presentation of information, adheres to Miller's Law by leveraging the limited capacity of human memory, and reduces cognitive load for users.

# Millers Law

Group 76385.png

Virtual Style Assistant

The app feature an AI integrated, virtual styling assistant 'stylebot' that helps user make faster decisions by suggestingthe right product according to the user's needs.

Group 76386.png

Cart & Checkout

Group 76387.png

Community & Profile

Group 76388.png
Group 76389.png
Group 76390.png

Testing

Usability Testing


An offline moderated user testing was conducted for 4 users. The goal of the usability study was to learn how easy of difficult the app was to use, and how I can further improve the design and usability of the app.

Group 76393.png

Test Findings

From the usability tests, the general observation made was that the basic flow and experience of the app for the user was straight forward and made sense.

People were easily able to proceed with placing the order for the product.

People liked the feature of AI generated looks.

Found the application visually appealing.

Thought that there were some hidden tasks and features that were not easy to find.

Rectangle.png
Rectangle (1).png
  • Location Field had very small hit area, difficult to access.

  • The categories card looked unclickable elements due to the low contrast.

  • Location Field is aligned with the top navigation with a bigger hit area.

  • The backdrop color of the categories card is changed for a better contrast.

  • An Ai chatbot FAB is added to the main home screen for better access to the feature.

Before

After

Conclusion

To sum it up, UX case study for the thrift store app highlights the design process a user-friendly and engaging shopping experience. My main focus was around what users need and want, making sure the app addresses their pain points and offers unique benefits.
Through research and testing, I learned a lot about our users' behaviors and preferences. This helped me create a smooth journey for users, from signing up to finding and buying products.
The app's features, like personalized recommendations, collaborative lookbook creation, and a community feed, make users feel included, inspired, and environmentally conscious.
Throughout this process, I have learned valuable lessons that have shaped my understanding of user experience design and equipped me with valuable skills for future UX projects.

bottom of page